Growth-Stage Challenge| BJ Muse

Learn How I Help Growth-Stage Technology Leaders

Bringing enterprise expertise to mid-market companies facing the challenges of rapid growth and scaling.

The Growth-Stage Challenge

You've built something that works - and now it's working almost too well. Your team is growing, your user base is expanding, and the systems that got you here are starting to show cracks. Sound familiar?

I've been there - from AOL's explosive growth to scaling operations at Google and Equifax. The good news? You don't have to figure this out alone.

How I Help

Scalable Architecture Without Overengineering

Most growth-stage companies fall into one of two traps: they either patch systems until they collapse, or they implement massive enterprise architectures they don't need yet. I'll help you:

  • Identify which parts of your architecture need immediate attention
  • Implement active-active patterns that enable seamless scaling
  • Build resilience that prevents outages as you grow
  • Balance immediate needs with longer-term direction

My approach isn't theoretical - it's based on what actually works at your scale. You'll get enterprise-level reliability without enterprise-level complexity.

Process Evolution That Preserves Speed

Process doesn't have to mean bureaucracy. The right processes actually increase speed by eliminating confusion and rework. Together, we'll:

  • Implement clear communication frameworks that reduce misunderstandings
  • Create deployment pipelines that balance speed and stability
  • Establish just enough documentation to prevent knowledge silos
  • Build feedback loops that catch issues early

You don't need every process a Fortune 500 uses - you need the critical few that will prevent chaos without slowing innovation.

Team Structures That Scale

Your team structure likely evolved organically as you grew. Now's the time to be intentional about how you organize for the next phase. I'll help you:

  • Create team structures aligned with your architecture
  • Implement programs like Support Person of the Week that build cross-functional understanding
  • Develop engineering ladders that create clear growth paths
  • Build leadership capabilities across your organization

The right team structure doesn't just handle today's challenges - it grows with you and becomes a competitive advantage.

What Makes My Approach Different

I've been on both sides - building systems that serve millions and advising companies on their growth journeys. My approach is:

Practical, not theoretical

You'll get actionable guidance, not theoretical frameworks

Right-sized for your stage

I won't try to make you look like Google if you don't need to

People-focused

Technical solutions only work when teams adopt them

Experience-based

I draw from decades of seeing what works (and what doesn't)

Ready to Scale Without Breaking?

Let's talk about your specific challenges and how to address them. Most companies I work with see immediate improvements in system stability, team alignment, and delivery predictability.